Social Media and Trains: You Route the Steam
The other day, I saw a tweet from a fellow train enthusiast about an interesting steam train promotion using social media: Union Pacific’s Great Excursion Adventure. The excursion adventure lets participants in the contest determine the route of a historic Union Pacific steam train.
The game is simple. In the first round, you enter a town, which must be located within the UP network, put in your email address, and your vote is recorded. You can enter one vote a day and earn additional points for reffering friends via email, social media sites such as Facebook and Twitter, as well as your blog or website.
In the second round, UP will tally up the votes for the towns and come up with possible routes for the steam train excursion, all while you can still earn points through votes and referrals.
In the final step, you cast votes on your favorite steam route, share them with your friends, determining the route of the steam and win prizes.
Sounds like fun, doesn’t it? Click on the banner below, select your town, and get started.
